Data is all around us. Businesses across a wide variety of industries are using data to engage with their employees more effectively and improve their bottom line. One of the top data trends of 2019 is continuous intelligence, where “real-time analytics is ‘integrated within a business operation’.”
So why not use continuous intelligence in prevention programming? Talk about #dataforgood.
Currently, schools will often just ‘check the box’ with a “cookie-cutter” solution to prevention programming. A few examples of why this one-size-fits-all approach is not effective:
A school on the West Coast may have a different understanding of bystander behavior relative to a school in the Midwest.
A Division III school in the South may have learned consent differently from a Division II school in the Northeast.
A Division I school with a budget in the hundreds of millions may have presented material on healthy relationships relative to a Division III school with a much smaller operating budget.
Athletic departments across the country have spent millions on training, but have no idea what kind of effect the training has had.
Athlete Initiative addresses these issues by assessing a campus climate, delivering a tailored prevention program, then measuring whether the material presented was comprehended and understood in the effort to change behavior. When spending money to shift attitudes and beliefs, evaluating whether the investment actually made a difference is vitally important for decision makers. The NCAA requires that training be offered to every student-athlete each year, so why not make sure it is effective?
Bottom Line:
Athlete Initiative provides decision makers with real-time data analytics related to prevention programming
Athlete Initiative can assess a campus climate, delivered a tailored program, and measure the effectiveness of the program to make live changes to content
Athlete Initiative uses data to help institutions improve their bottom line and facilitate behavior change of student-athletes, coaches, and staff
If a school is going to spend thousands of dollars on prevention initiatives, why wouldn’t it want to see how its dollars are making a difference? Contact us today to find out how we can do this for you.